US Summer Essentials | Skincare Brand, Logo, Packaging

The strategic and visual goal was to communicate the brand's purpose. The choice of fonts, color palettes, and the simplicity of the logo combining the elements of different island backgrounds. US Summer Essentials is all about finding that right balance. I wanted to make sure that the logo would stay classy, without too many colors or designs and yet appealing to the younger crowd. All for one and one for all!

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